Crafting Effective Advocacy Strategies to Influence US Policymakers

Given the expansive role that government plays in telecommunications, it is critical that telecommunications companies and organizations remain aware of policy developments that may affect them, and that all players in the telecommunications ecosystem have their voices heard by policymakers who are developing broadband policies and regulations. To that end, Vernonburg Group was retained by a Fortune 100 ISP in the United States to support their strategic engagement in policy debates.

The Vernonburg Group team includes individuals who have engaged with policymakers at all levels of government, and has been well positioned to support the organization across multiple dimensions. We serve as an issue-spotter for the organization, and helps them remain aware and understand the potential impact of proposed policy solutions, laws, or regulations focused on broadband.

We have also helped them to analyze broadband data and leverage it in policy advocacy. Vernonburg Group has presented its scholarship and broadband maps to members of the organization’s Government Affairs team, to provide them with a tool in state, local, and federal advocacy, and presented the findings from our extensive research and analysis at conferences across the country to help shape and better inform the policy debate.